Why does PostHog exist? Our mission and strategy

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Our mission

Equip every developer to build successful products

Our strategy

1. Provide every tool needed to build successful products

Building a successful product is hard; doing so when you don't understand your customers is even harder.

PostHog includes every the tool you need to understand how people use your product, who they are, and how to make them happy.

2. Useful at every stage

The tools we build help you from your first user to when your product is everything it could be.

This means PostHog gives you the best practices, and the industry standard tools, so you can focus on what you do best: building successful products.

We offer a generous free tier, no-brainer pricing, and data infrastructure that scales until IPO and beyond.

3. Be the source of truth for customer and product data

Traditionally, as companies scale, their data warehouse becomes the source of truth, and non-warehouse native tools (like product analytics) become less relevant as people lose trust in the data in them.

By providing the data and data-intense tools in one place, we can:

  • Enhance the utility of our products when used together
  • Increase trust in data by eliminating complex data stacks
  • Provide all the tools companies need as they grow

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How we got here

Things that influenced us Books No Rules Rules (Erin Meyer / Reed Hastings) Principles (Ray Dalio) Other companies Atlassian – multi product, inbound, dev centric company, totally dominant in their categories, scaled way beyond $1bn AWS – multi product, pricing model, UX (!) Pager Duty – pricing model, product led growth Hubspot – built a $25bn company despite competing with Salesforce GitLab – while we run very differently and have a different business model, we were inspired by their…

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